Libart Case Study
The Godfrey Hotel is the latest contender in the race for the biggest and brightest retractable roof attraction with their urban “Roofscape.” Boasting of elegance and glamour, the fourth-floor, 15,000 square-foot event space is Chicago’s largest indoor/outdoor lounge. It features a video wall, water elements, fire pit and the quintessential Chicago skyline view. The Godfrey is a name with literal translations from its Germanic origin meaning “God” and “peace”. It essentially encompasses the idea the owners had in mind when they designed this modern, upper-upscale boutique hotel in the epicenter of the Chicago’s pulsing River North district. Customer service is at the centre of the long-awaited and newly-opened Godfrey Hotel.
Oxford Capital Group, as well as it’s operating affiliate: Oxford Hotels and Resorts, aren’t strangers to popular luxury hotels in Chicago, or indeed, more specifically, the gallery district. Another Oxford venture can be found in Hotel Felix, just a few steps away. In an act of perfect positioning in March 2012, OCG acquired the half-finished skeletal construction site that has been sitting in foreclosure-limb for 4 years. They saw an opportunity, seized it, and ran with their interior designers all the way to the top position of the most anticipated new hotels in Chicago, according to the Chicago Mag.
The building is Chicago’s first staggered steel truss building, vaguely reminiscent of some of the iconic area bridges, it is designed by local Velerio Dewalt Train. The cubist design is sleek, modern and uniquely recognizable where it sits on the juncture of West Huron and LaSalle, only blocks from attractions such as Navy Pier, The Magnificent Mile and Millenium Park. The inner décor and design pay beautiful homage to the structural design as well as the catchy tagline, “Discover your element.” Highly geometric with warm, deep, inviting colours, the decor pairs dark wood and marble floors with brushed metal, modernistic geometric designs and sleek minimalism.
Sixteen stories (including a whopping 221 guest rooms) boast large circular light fixtures, floor-to-ceiling windows, colourful plush seating, and almost every amenity a person could wish for. One can not “discover their element” at the Godfrey without discovering the fourth floor, indoor/outdoor lounge with a rooftop enclosure known as the Urban Roofscape. 15,000-square-feet of this sleek, luxurious, oh-so-sexy hotel are dedicated to experiencing the true elements. Open air, fire pits, and dazzling water features are all brought together with a modern video wall, a lounge-worthy comfort seating, and a southern-city horizon view.
It brings guests a day-time lounging and meeting area that transitions into a twinkling, urban, late-night experience complete with cocktails. An awe-worthy venue accommodating everyone, from business or wedding parties to overnight guests, The Godfrey offers peace away from the outer world so that guests can get away, clear their minds and discover their element.
FAQ: The Godfrey Hotel Manager
Brooke, Libart Marketing, asked Jermaine, Godfrey Hotel Manager, some questions about this amazing retractable roofscape concept.
How did this roofscale come about?
It was somewhat of an afterthought. It was just a concrete pad above the parking garage; I wanted to make an outdoor rooftop.
This isn't a typical spot for a "roofscape". People usually put it on the rooftop. Why did you choose a terrace?
The 4th floor terrace allows you to still hear city sounds, but also have a view. (Hense the name of Urban!)
What is daylight modeling?
Daylight modeling is a software or physical scale model calculation of interior light levels in a space, using specific sky scenarios, such as clear sky or overcast, or real world weather data files for a specific location. For the purposes of this website, we are referring to software simulation. The building is build within software, and design options can be tested early in design phase. For accurate simulation results, several factors should be taken into consideration, such as the building orientation, location, local climate data, and interior finishes, which all impact the amount of available daylight for a specific project. Results can be displayed through a flase color grid and renderings. After an initial analysis, the building model can then be modified to reflect options that may improve the daylight design, such as changing glazing location or light transmittance.
What is your favourite park about the roofscape?
My favourite part has to be the view. The city is so beautiful at night from our roofscape. Sitting down and enjoying a glass of wine while looking up at the bright lights of the city is the best.
What's the best press you've receive from the roofscape?
The amount of Social Media we get is the best. It’s really fascinating to log onto Twitter and see so many people chatting about I|O, or taking selfies with the skyline behind them. It’s priceless.
How did you find Libart and/or end up with Libart?
Due diligence, but we really like what Libart was able to offer us. They understood our vision and knew how important it was for us to be able to show off our wonderful city.